Print is an extremely effective tool used in the Media Industry. We see it appear in various media forms; Billboards, Magazine Covers and Articles, CD and DVD Covers, Film Posters, Brochures and Publications – just to name a few.
Print has its own code and conventions to ensure the message is delivered to the intended target audience.
Code & Conventions of PRINT
• Layout & Use of White Space
• Images – Size & Position
• Font choice
• Paper Stock
• Location & Distribution
These need to be carefully considered in order for the print publication to be effective.