Print is an extremely effective tool used in the Media Industry. We see it appear in various media forms; Billboards, Magazine Covers and Articles, CD and DVD Covers, Film Posters, Brochures and Publications – just to name a few.

Print has its own code and conventions to ensure the message is delivered to the intended target audience.

Code & Conventions of PRINT
• Layout & Use of White Space
• Colour
• Images – Size & Position
• Text
• Font choice
• Composition
• Paper Stock
• Location & Distribution
• Quantity

These need to be carefully considered in order for the print publication to be effective.