Media production development
Unit 3 – Area of study 2
In this area of study we focus on learning the following dot points:
• Students undertake an investigation of the media form to inform the development of their proposed production.
• Contributes to the production design.
• Research narrative, genre, style, media codes and conventions and aspects of the work of media practitioners relevant to the proposed production.
• Production skills in a selected media form.
• Documentation of research, experiments and evaluations.
By the end of this area of study you should be able to Explore, analyse, record, document, develop skills and evaluate these dot points.
• media codes and conventions, narrative, genres and styles appropriate to the selected media form
• structural and aesthetic qualities of media products that engage with and are read by audiences
• research that informs the exploration and development of ideas and skills in a selected media form
• methods for recording, documenting and evaluating research
• media equipment, technologies and processes appropriate to a selected media form and proposed product
• media language.
• explore media codes and conventions, narratives, genres and styles appropriate to the selected media form
• analyse how audiences are engaged by structural and aesthetic qualities of media products
• analyse how audiences use structural and aesthetic qualities to read media products
• undertake research to inform the exploration and development of ideas and skills in a selected media form
• record, document and evaluate the exploration and development of ideas and skills in a selected media form
• develop skills in the use of equipment, media technologies and processes appropriate to a selected media
form and proposed product
• evaluate the use of equipment, media technologies and processes of the proposed product through
• use media language.
The stages in the media production process are:
Development: the ideas, intention, narrative and audience that are the foundation of the production are
explored. In this stage other media products are investigated to analyse media codes and conventions, genre, style
and the location, context and time when the production was produced. Equipment, materials and technologies
are investigated in a range of media forms in relation to the audience and intention. Experiments using materials,
equipment and technologies are conducted to develop understanding of and skill in their use.
Pre-production: the production is planned considering the specified audience, intention, narrative and context.
The construction of the narrative of the product is planned, including how it will engage, be consumed and read by
the specified audience. Media codes and conventions, genre and style, are considered in the construction of the
narrative. Documentation and the planning of the production are carried out in visual and written form using tools
such as production notes and storyboards. Equipment, technologies and materials to be used in the production are
documented. The way the product will be distributed to the audience and the context in which it will be distributed
and consumed is also planned.
Production: the planned production design is captured and recorded. Annotations may be added to the
production design plan in relation to media codes and conventions and any changes to the production design.
Production may be a collaborative process involving a number of people with specific roles or it may be an individual
process. Reflection and evaluation of the production can occur through written documentation, oral feedback and/
or visual feedback.
Post-production: the production is refined and resolved considering the intention, audience and the construction
of narrative. Media codes and conventions are used to resolve ideas and to consider the engagement, consumption
and reception of the specified audience. Specific equipment and technologies are used in editing. Feedback is
sought and the creator and participant will reflect upon the product and its relationship to the specified audience
Distribution: the product is delivered to the specified audience in a planned context and location. At this
point the creator and/or participants will seek feedback for future productions based on audience response and
All students complete a FOLIO in two stages. You will be completing the following stages of your folio inside and outside class time.
What is Canva?
This website is a very handy design and layout program that will ensure your folio looks creative and professional.
Use Canva’s drag and drop feature and professional layouts to design consistently stunning graphics.