Fear of missing out (FOMO) is a social anxiety stemmed from the belief that others might be having fun while the person experiencing the anxiety is not present. It is characterised by a desire to stay continually connected with what others are doing.
Using FOMO to persuade and audience:
Marketing and Advertising agencies have been using FOMO as a technique to persuade audiences for years. MacDonalds do this all the time by including toys in their Happy Meals. FOMO has recently reared up again with the use of Social Media. We can all relate to the feeling of being left out or feeling like we have missed something good after seeing something on Social Media. The ripple effect on young adults and teens increases when they are actively trying to connect and reply to the Snapchat messages, Text messages, Facebook notifications, Instagram DM’s…..and the list goes on.