Audience and Agency

Practice exam and SAC questions for Audience and Agency

1. Provide one example in which audiences exercise agency over the media in the contemporary media landscape, and explain how this example conveys the dynamic and changing relationship between the media and its audience.

2. Social networks have enabled new modes of production, distribution, consumption and reception based on the sharing of commercial and user-generated content.
Describe the impact that these new modes have on the relationship between the media and its audience.

3. Why do media consumers usually think about their media use in relation to themselves?