Unit 1 & 2 Media
Representation and Technologies of Representation
In this unit students develop an understanding of the relationship between the media, technology and the representations present in media forms. They study the relationships between media technologies, audiences and society. Students develop practical and analytical skills, including an understanding of the contribution of codes and conventions to the creation of meaning in media products, the role and significance of selection processes in their construction, the role audiences play in constructing meaning from media representations, and the creative and cultural impact of new media technologies.
Area of study one:
In year 11 Media I feel it is only fitting that we start Unit One with Representation. After all everything we see, read and hear in the Media is a representation in one form or another. If a media student can identify how to construct a representation and what they mean then their media journey is underway.
I look at Representation in the following areas;
• TV & Print Advertising
• Australian Mini Series – INXS Never Tear Us Apart
• Reality Television
This area of study focuses on an analysis of media representations and how such representations depict, for example, events, people, places, organisations and ideas. Students learn that media texts are created through a process of selection, construction and representation. Representations of events, ideas and stories, which may appear natural and realistic, are mediated and constructed in ways that are different from the audience’s direct experience of reality. Students develop an understanding of how media representations are subject to multiple readings by audiences who construct meaning based on a range of personal, contextual, social and institutional factors. Representation involves the selection of images, words, sounds and ideas and the ways in which these are presented, related and ordered. Media codes and conventions, together with such factors as degrees of intended realism, the cultural and historical context of the production and institutional practices, help shape a product’s structure and meaning. Media products are approached in terms of how they are constructed for different purposes, their distribution and the ways audiences may read representations within them.
Assessment tasks for Outcome 1:
SAC 1 – INXS Never Tear Us Apart – Short Answer Test
SAC 2 – Production Design Folio for a Documentary of choice
Texts to view as part of the unit:
Two part series: INXS Never Tear Us Apart
The Booklet below outlines the following;
• What is Representation
• What factors shape a Representation
• Why we study it
• How they are constructed
• Key words you will need to know for the exam
• Representation and Reality TV
• Practice SAC questions
Corey Delaney Interview
Corey Delaney Interview – A Current Affair
Watch Corey’s interview and answer the following questions.
1. How was Corey represented by the Media in this interview?
2. What words have been used to represent him in this way?
3. What images have been used to represent him in this way?
4. How have the producers of A Current Affair manipulated this interview in order to construct this representation for their audience?
5. Why do you think the producers have constructed this for their audience?
6. Can you find a follow up interview with Corey?
7. What has changed with this new representation of Corey?
Area of study three
In this area of study students explore the emergence of new media technologies. The impact and implications of new media technologies are considered in the context of the capabilities of the technologies, their relationship with existing media and how they provide alternative means of creation, distribution and consumption of media products. Students investigate the changes, possibilities and issues that arise from the development of new technologies and how these alter audience experience and understanding of the media. Technological advancements in the media occur within the context of the society in which they are created, developed and used. Such developments, therefore, not only affect media products themselves but also change the ways audiences think about and use the media. New media may also influence perceptions of ourselves and the world. Students learn that development, convergence and proliferation of technologies change the way existing and new forms of media are transmitted, exchanged, stored and received. They develop an understanding that these changes may also challenge notions of industry, ownership, copyright, privacy and access.
Assessment tasks for Outcome 3:
SAC 4 – New media advertising campaign
SAC 5 – Short Answer Test – One Hour Photo
SAC 6 – Student choice – Short film, Photo sequence, Magazine, Radio, Website Blog or Print production
Texts to view as part of the unit:
• Social Network
• One Hour Photo