1942 - Howard Miller 'We Can Do It' Poster
Well written response: By Student
Discuss how one text has been shaped by a discourse or social issue present in the society at the time it was produced. – 4 marks
Social issues can shape media texts during the time and place of its production. In Howard Miller’s, ‘We Can Do It’ propaganda poster (1942), the discourse of gender roles and the social issue of, ‘women in the workforce’ was represented. During the time of the media texts production (1942), women had to take over the roles of the men in the workforce as they were off fighting in the war. This propaganda poster represented a women posing in a masculine way, in order to encourage women to join the workforce. During this time period women were joining the workforce at twice the rate as a decade earlier. This print campaign is a fine example of how media texts were used to represent the social values of their time.
Ray Bans 2012 - 'Never Hide' (Representing NewYork 1942)
RayBans ad Never Hide – 2012
Acceptance of homosexuality has significantly developed over the past 10 years. In the 2012 Ray Bans print ad ‘Never Hide’, two males holding hands are being smirked at and judged by onlookers. The bold text ‘never hide’ disputes the judging looks of the spectators by empowering gay couples to be bold. This reflects the emerging attitude in society that gay marriage/couples are acceptable in a modern American society. This value has evidently evolved since the 1942 setting of the ad, in which time the idea of accepting homosexual couples was rejected by the heterosexual majority. In 2015 all US states legalised gay marriage, demonstrating the growth that has occurred in the acceptance of gay couples.